7/9/2023 0 Comments Toontown infinite new speciesThe cartoon characters Mickey Mouse, Donald Duck and Snow White, as well as the park s Cinderella Castle, were its popular icons. Disneyland was positioned as a theme park for the entire family. These attractions ranged from thrilling rollercoaster rides to parades and boat trips. The first Disneyland theme park was built in Anaheim, California in It offered a wide variety of attractions based on themes, such as Tomorrowland and Fantasyland. As of 2008, there were five Disney resort locations on three continents, encompassing 11 theme parks. In the financial year ended 30 September 2007, the Parks and Resorts division of the company generated revenue of US$10.6 billion and a net income of US$1.7 billion, representing 30% and 22% of the total figures for the company, respectively. The industry was expected to grow at a 4.6% compound annual rate between 20, with estimated revenue of US$28.5 billion in Disney was one of the major global players in the entertainment and leisure industry. 09/419C 1ΔΆ The Theme Park Industry and Disneyland In 2006, theme park entertainment was a US$22.8 billion global industry. No part of this publication may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise (including the internet) without the permission of The University of Hong Kong. This case is not intended to show effective or ineffective handling of decision or business processes by The Asia Case Research Centre, The University of Hong Kong. Penelope Chan prepared this case under the supervision of Professor Ali Farhoomand for class discussion. (31 August 2005) Hong Kong Disneyland Opens with Wealth of Challenges Mouse Meets Mao, Hollywood Reporter, (accessed 11 June 2008). However, it was imperative for the management to find out what went wrong in the first place, and what should be done to turn the tide. In 2008, the Walt Disney Company ( Disney ) was negotiating with the Hong Kong government for additional capital injection to build more attractions. The poor financial performance had attracted much public attention, since the government owned a 57% stake in the park. Factors such as the park s small size, inconvenient location, lack of unique features, insufficient appeal to adults and missing Chinese elements were cited as possible causes. Even though tremendous effort was made to lure back the crowd, no spectacular improvement was recorded. The attendance rate declined rapidly thereafter. The park suffered a major blow after a ticketing hiccup during the Chinese New Year in February 2006, when many mainland tourists with valid tickets were barred from entering due to overcrowding, causing a chaotic scene in front of the TV news cameras. Despite high expectations of it as a cash-cow tourist attraction, things had turned rocky, with a series of negative media coverage both before and after the launch. Andy Bird, president of Walt Disney International, August Three years after its opening in September 2005, Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory level. The park will act as a springboard for our other businesses throughout China and the region. 1 HKU885 ALI FARHOOMAND DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite the magic that is the Disney storytelling tradition.
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